Can your hobby become a full time career? This is a question we pondered a few weeks ago, and today our first guest writer for Monday Musings gives us another resounding YES. Circumstances pushed Noura El Imam, founder of Yogalates Bliss in Dubai, from a corporate role in marketing to a more ‘flexible’ career, and the results have been beyond her expectations!
Waking up everyday to doing something that you love to do is a complete blessing, but it’s definitely not an easy ride. I took my 6 years background of marketing and business (with a sprinkle of psychology) and my passion for health, fitness and wellness to bring about Yogalates Bliss in Dubai, offering a fusion of outdoor yoga and pilates classes on the stunning private terrace at Fraser Suites where the ocean, stars and sunshine is our setting. I’ve also been hosting top caliber Yoga Teacher Trainings and workshops led by international Yoga expert teachers from the US, North America and further. Connecting with yoga experts registered teachers across the world to invite them to our sandy shores is such a rewarding experience when you meet the people who inspire you the most and even better, watching your trainees walk away as confident & happy yoga graduates (teachers).
I love yoga and pilates as my company represents, but I also balance it all out with more active hobbies such as horse riding, SUP, wall climbing, trekking, swimming in the ocean, and going for long midday walks with friends. I also love creating new recipes! It’s my therapeutic outlet and sharing it with clients through my food blog is very rewarding when they comment and recreate the dish at home. Photography is another passion of mine and recently I have started yoga photography snapping my trainees in visually stunning settings, poses to enhance their portfolio which has been received very well!
While I don’t work a strict 9-5, I make sure at this stage that I balance out my personal and work life in a healthy manner. I have to confess, I appreciate that my weekends are workdays in Dubai and vice versa. If I need to break at 1pm on a workweek and step out to the beach, it is nice and quiet!
I honestly believe that if you put your heart and hard work into your passion – you’ll get the rewards back when clients enjoy their experience with you, when other businesses want to collaborate with you, when a company wants to sponsor you for their brand, and when simply you wake up challenged with work which is what fuels real passion.
Noura El-Imam is the founder of Yogalates Bliss in Dubai, brand ambassador for eco-friendly Carrot, Banana and Peach yoga apparel and partners with Greenheart Organic Farms.