November 6, 2014 | Emirates Woman of the Year Awards

5 weeks after giving birth to my first child, I received a surreal call from the Emirates Woman magazine team saying that I’d been nominated for the Emirates Woman of the Year award in the Achiever category, which celebrated women who have made strides in the business world. Emirates Woman magazine hosted these awards annually as a way of recognising the work of special women in different walks of life and nominates 5 women in each of the following categories: The Visionary, The Humanitarian, The Achiever, and the Artist. As I was currently feeling immensely overwhelmed with being a new mother, the call was both shocking and needed to remind me of my job roles other than mommy (which is more tiring than a full time job!).

The other nominees in the category were Becky Balderstone of Ripe Market, Mona Mirza of Biolite Clinic, Susan Gorman of SARUM, and Sophie Toh of Toh PR so I was definitely honored among such high caliber company. After an open voting process throughout September and October 2014, the exciting experience culminated in a gala event at The Address Montgomerie on November 5, 2014. Due to the immense voting support of my network of friends, family, and fans of The Curve I was named as the winner of the Achiever category! I am so thankful for this experience and award as it is community support and recognition that really make the path of an entrepreneur a rewarding one.

Emirates Woman Maya Itani

Photo Credit:



Maya Itani Emirates Woman Award

Photo Credit:



To read more about the awards and other winners, check out the Emirates Woman website!


Make Time for What Makes You Happy

“I don’t have time for a hobby” is an something we hear on a daily basis here at The Curve. While it’s true that daily life and work do often overwhelm us, we have also become a generation that glorifies being busy. Sometimes we spend more time lamenting how busy we are instead of actually tackling our to-do list!

Organizing your time more efficiently can help free up your time and alleviate the burden of your daily tasks. With time to spare it becomes easier to pick up a new language, learn to salsa, or do whatever else has been sitting at the bottom of your wish list for the past few years! Everyone should continue to expand their horizons with new hobbies and with some simple organizational tips you can give yourself the time to do so.

1. Always use a calendar. Having an updated calendar can help you remember what you have scheduled and avoid double committing. Don’t fully book every day either! There are plenty of things that CAN wait until tomorrow.
2. Make a to do list and prioritize your tasks. You don’t need to finish everything at once so having your tasks prioritized will help you know what can be done at a later time thus giving you a bit of free time today.
3. Omit distractions that are not really necessary. Instead of watching TV for four hours a day, watch for an hour and spend the rest of the time on something new! Save the Game of Thrones marathons for the weekend rather than making them a nightly occurrence.
4. Ask for help when needed – four hands finish things much quicker than two!
5. Wake up early. You’d be amazed at how productivity can sometimes do more for your energy than an extra hour of sleep!
6. No matter how much work you may have, make sure you often take the time to take a break and rejuvenate by doing something you love.

There are many important things in life that people tend to forget about and miss out on just because they are underutilizing their time. Once you get organized you may find that you were not really as “busy” as you originally thought!

A Curve Experience: {Summer Intensives with Contemporary Dance Dubai}

After a quiet summer, we are so excited that many new classes and courses are kicking off again! However while many other companies halted activity over the summer, Contemporary Dance Dubai instead chose keep up its momentum and run a series of intensive summer workshops. We sent our dance loving intern Farah to check them out. Could she keep up with this high energy workshop? Read on to find out!

I love trying new things in life, especially new forms of dance, so I was very excited to be invited to attend an intensive contemporary dance workshop with Contemporary Dance Dubai in Habtoor Grand Hotel in Jumeirah Beach Residence.

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The instructor Krista Degaetano is the founder of Contemporary Dance Dubai and is one of the pioneers of this dance style in our city. All the choreography she teaches in her workshops is her own and while it is not easy, it is truly beautiful. Her obvious passion for contemporary dance fuelled  the workshop and inspired and excited all the attendees.

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The class started off with some stretching and slow music. Following that, we began the tough part: the choreography. Due to the large number of students, the class had to be split the class into 2 groups and each group had to perform separately. The pace was quick as it was an intensive workshop, but Krista took great care to make sure she helped the students pick up the choreography and stay together. The energy in the room was fantastic throughout the entire session, and I enjoyed watching all the other students really put in their best effort.

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The class was a challenge for me because it was my first time to try contemporary dance but Krista’s style of teaching encouraged me to give it my all! The intensive workshops are open to multiple levels on different days until September 7. Don’t fret if you can’t make it to one of the last few sessions though – the new term begins on September 7 and you will be able to take a full 6 week course with CDD to suit your level!

{The facts}
Activity: Contemporary Dance
Provider: Contemporary Dance Dubai
Location: Habtoor Grand Resort & Spa
Timing: Classes run all week, the term lasts 6 weeks, and timings vary by level
Price: Varies by level
Book it

Classes, Courses, and Camps for the Kids!

Children's Classes in Dubai

When we launched The Curve over a year ago, our original objective was to help adults in the UAE to break out of the rut they were in (a rut we ourselves were stuck in too!) and find something new to learn. It was difficult to find interesting classes and courses in the UAE, and we aimed to make discovery simple and online booking even simpler.

A year on, we have realized that these adults face the same issues with finding classes for their children. As we continuously strive to be the leading destination for classes and courses in the UAE, we want to help solve that problem by adding children’s classes and courses to our site! Dance, art, and even stand up paddling – we’re working on having it all! You can search, compare, and finally book the best classes, courses, and camps for your kids!

You can check out the first selection here and if you are a company that offers children’s classes that you would like to list on our website, please shoot us an email at info[at]!

June 2014 | Good’s Home Grown Heroes

In May we received an email from Good Magazine’s editorial team that really blew us away. In all honesty, we had to read it a few times to make sure we understood properly! In the email, we were being asked to feature in Good’s anniversary issue as part of a feature called Home Grown Heroes that aimed to “celebrate some of the UAE’s most exciting people and small companies.” Without a moment’s hesitation we confirmed and are so delighted with the outcome of the feature. Not only do the photos look fabulous, but we are also so humbled to be featured alongside other great tech startups like Careem, Lime & Tonic, Little Majlis, and more!

Growing a startup is a tough and often dark road, so acknowledgements like this are the little beacons of light that keep us going. Big thank you to Helen, Cherith, and the rest of the Good team for including us, and we’re so proud to be a part of your Home Grown Heroes!

Good Magazine Home Grown Heroes









Good Magazine_June 2014 Inside Feature CoverGood Magazine_June 2014 InsideThe Curve Good Magazine Home Grown Heroes Maya Itani


A Curve Experience: {Zumba with BNF}

Our intern Farah is an avid (and very talented!) dancer, so when we signed BNF Dance Company as one of our newest providers, we knew that she HAD to be the one to try their classes. A few weeks ago we sent her to check out their weekly Zumba sessions, and here’s what she had to say about it!


As I am a huge lover of dance and music, I was pretty excited to attend a Zumba class with our new provider and partner BNF Dance Company at Knowledge Village. BNF specializes in providing quality choreography and routines for shows and events in addition to offering dance and dance fitness classes. Most of their team originates from Latin America, and you can really feel the Latin vibe in everything they do!

BNF Dance Company The CurveZumba is a Latin inspired dance class that uses high-energy music and is designed to teach you dance moves while sweating off the calories. When I first entered, I could instantly sense how excited everyone was and that rubbed off on me. We started with some stretching and then the music picked up and the dancing began. The class was so energetic and fun that I did not really feel like I was exercising, but at the same time I was sweating so much.

The instructor Laura Arboleda is a phenomenal dancer and was really energetic throughout, which was great as instructors always have a huge influence on the quality of the class. My friends had told me that Zumba is easy and may become repetitive, but I did not get that sense from this class at all! Warning: If it’s your first time to take this type of class, it may not be very easy for you to pick up choreography quickly but you definitely will by the end of the class.


Zumba is perfect for people who want to work out, but need something a little more engaging than a regular fitness class. In my opinion what’s great about Zumba is that there is no thinking needed-just feel the music and dance!

{The facts}
Activity: Zumba
Provider: BNF
Location: Office G04, Building 12, Dubai Knowledge Village, Al Sufouh
Timing: Monday & Wednesday at 18:00
Duration: 1 hour
Price: 50 AED
Book it