June 16, 2014 | tbreak.ae

I caught up with Nadia Mankani of tbreak.ae earlier this month at Arabnet to talk about our incubation program Afkar.me and all things entrepreneurship. Full interview can be read here.

tbreak.ae interview



June 2014 | Good’s Home Grown Heroes

In May we received an email from Good Magazine’s editorial team that really blew us away. In all honesty, we had to read it a few times to make sure we understood properly! In the email, we were being asked to feature in Good’s anniversary issue as part of a feature called Home Grown Heroes that aimed to “celebrate some of the UAE’s most exciting people and small companies.” Without a moment’s hesitation we confirmed and are so delighted with the outcome of the feature. Not only do the photos look fabulous, but we are also so humbled to be featured alongside other great tech startups like Careem, Lime & Tonic, Little Majlis, and more!

Growing a startup is a tough and often dark road, so acknowledgements like this are the little beacons of light that keep us going. Big thank you to Helen, Cherith, and the rest of the Good team for including us, and we’re so proud to be a part of your Home Grown Heroes!

Good Magazine Home Grown Heroes









Good Magazine_June 2014 Inside Feature CoverGood Magazine_June 2014 InsideThe Curve Good Magazine Home Grown Heroes Maya Itani


January 13, 2014 | MyDubaiMyCity.com

Oops, we’re a little late in uploading this one! Had a great time chatting with Anita Buys from MyDubaiMyCity.com about The Curve, our story, and why we believe that lifelong learning is essential. We love that she even attended one of our workshops! Thanks Anita!

See the full interview here.

MyDubaiMyCity, The Curve, Maya Itani, Interview, Dubai

The Curve Accepted into Afkar.me!

Afkar.me, The Curve ME, The Curve Middle East

Four months ago, we heard about a new digital incubator Afkar.me that was being launched by Intigral, one of the Middle East’s largest digital media specialists. With a focus on product development and mentorship, it sounded like exactly what The Curve needed to grow into what we envisioned.

After submitting an online application in November, we went through numerous interview steps before reaching the final bootcamp stage on Feb 28 & March 1. There, the 65 applicants had been narrowed down to 10, out of which 3 would be selected to join Afkar’s inaugural group of companies. 

The bootcamp was a tough experience, but one that was beyond beneficial for us as a digital startup. The first day comprised of workshops that aimed to help us develop the strongest pitch possible to give before the judges on the following day. We had known that we were expected to pitch prior to starting the bootcamp, but were shocked when we heard that we would only have TWO minutes to convince the judges that we were the right company to accept into the program. As one of the mentors so eloquently put it, “it’s like having to fit a 500 pound gorilla in a Fiat Cinquecento!”

Ghassan working on our pitch

Ghassan working on our pitch

Between workshops on value proposition, financials, business model, go to market strategy, and pitching we had a crazy first day that really opened our eyes to many new ideas that we could take forward even if we were not accepted into the program. The next day we were ready to meet the judges with our 2 minute pitch. After all ten teams had pitched, they would select five to move ahead to the final round, out of which three would be chosen. We were delighted to make it to the final round, mostly because it gave us 10 minutes to expand on our pitch rather than just 2!

Waiting to hear the judge's decision. Can you tell I was so tired?

Waiting to hear the judge’s decision. Can you tell I was so tired?

After an intense weekend and a lot of deliberation, the judges finally chose the three winners: theDRESSroom.com, an online evening wear platform, Bitesized, a healthy snack box provider, and….US! We are so overwhelmed and excited to have the opportunity to  work with Afkar to push The Curve forward to bring you an ever better experience and help more people find something new to stimulate them.

The program will last a total of 3 months and we will keep you updated on our journey and the journey of the two other companies that have joined with us. We are so thankful for all the support we have received over the past ten months from friends, family, and The Curve’s fans and we are excited to see what the future holds for us. Watch this space!

October 28, 2013 | Gheir.com

Maya Itani, The Curve, Gheir.com

I had the honour of being interviewed by Gheir.com, a female digital magazine covering everything that speaks luxury in October about being a female entrepreneur in the Arab world. It my first Arabic interview ever and was such a wonderful experience! Thanks to the Gheir.com team and for Fraiche Cafe and Bistro for hosting us.

Interview Part 1
Interview Part 2